{"id":7084,"date":"2021-08-20T13:15:17","date_gmt":"2021-08-20T18:15:17","guid":{"rendered":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/?p=7084"},"modified":"2021-08-20T13:15:17","modified_gmt":"2021-08-20T18:15:17","slug":"desarrollo-de-internet-tres-dilemas-regulatorios","status":"publish","type":"post","link":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/2021\/08\/20\/desarrollo-de-internet-tres-dilemas-regulatorios\/","title":{"rendered":"Desarrollo de Internet: Tres Dilemas Regulatorios"},"content":{"rendered":"<p><em>Por <\/em>Gonzalo Ruiz D\u00edaz<em>, Socio de Macroconsult <\/em><\/p>\n<p>Las cifras del mercado de telecomunicaciones revelan un crecimiento importante durante la \u00faltima d\u00e9cada. En el caso de internet, mientras en 2012 el 20% de familias accedieron a este servicio, hoy esta cifra llega a 65%. La mayor competencia producto del ingreso de nuevos actores, el cambio tecnol\u00f3gico en el mercado m\u00f3vil y la mayor inversi\u00f3n privada; explican estos resultados. Sin embargo, estos avances son insuficientes. En las zonas rurales apenas un 33% de familias accede a internet; lo cual explica entre otros, los graves problemas enfrentados durante el 2020 por programas como \u201cAprendo en Casa\u201d.<\/p>\n<p>Ante esta situaci\u00f3n, la expansi\u00f3n y \u201cuniversalizaci\u00f3n\u201d de los servicios de internet, como factor \u00a0igualador de oportunidades, constituye un objetivo central al que deber\u00e1n apuntar las pol\u00edticas p\u00fablicas en los pr\u00f3ximos 5 a\u00f1os. Para ello, no obstante, debemos resolver tres dilemas de pol\u00edtica p\u00fablica. El primero, est\u00e1 relacionado con los objetivos de mantener y mejorar los est\u00e1ndares de servicio de internet para aquellos que acceden al mismo, frente a la necesidad de destinar mayores recursos a expandir las redes de telecomunicaciones. Recientemente, el Congreso aprob\u00f3 incrementar la velocidad m\u00ednima garantizada de internet del 40% al 70% (como porcentaje de la velocidad contratada), nivel in\u00e9dito a nivel mundial. Sin duda, una buena noticia para quienes acceden al servicio. No obstante, ello requerir\u00e1 que las empresas destinen recursos para ampliar la capacidad de las redes y permitir alcanzar ese nuevo est\u00e1ndar; probablemente sacrificando recursos que podr\u00edan ayudar a expandir su cobertura geogr\u00e1fica. Nadie niega la importancia de promover est\u00e1ndares m\u00ednimos de servicio; sin embargo, el reto consiste en balancear esos objetivos con otros igualmente importantes.<\/p>\n<p>Un segundo dilema, se relaciona con la importancia de seguir promoviendo la competencia en este mercado; y a la vez establecer mecanismos que permitan un uso eficiente de las infraestructuras. Las tecnolog\u00edas 5G ser\u00e1n m\u00e1s intensivas en inversi\u00f3n en infraestructura, comparadas con las anteriores (4G o 3G). Su desarrollo y expansi\u00f3n s\u00f3lo ser\u00e1 posible mediante el desarrollo de medidas que promuevan la compartici\u00f3n de elementos pasivos y activos de la red o porciones del espectro. Este nuevo escenario plantea la necesidad de intensificar el uso de esquemas cooperativos, que eviten la duplicidad y a la vez no afecten los incentivos naturales a la competencia entre los operadores. Ello implicar\u00e1 introducir, usando los t\u00e9rminos de Brandenburger y Nalebuff, esquemas de \u201ccoopetencia\u201d que permitan \u201ccooperar para competir\u201d.<\/p>\n<p>Por \u00faltimo, actualmente todos los pa\u00edses se encuentran en una carrera por el despliegue de las tecnolog\u00edas 5G, que posibilitar\u00e1n el desarrollo del internet de las cosas y traer\u00e1n m\u00faltiples aplicaciones en la industria. Es claro que los primeros despliegues de estas tecnolog\u00edas se dar\u00e1n en las ciudades. Nuevamente, el impulso a la inversi\u00f3n en estas tecnolog\u00edas deber\u00e1 balancearse con el esfuerzo destinado a seguir incrementando la cobertura de los servicios 4G en zonas rurales. El desaf\u00edo, como en los otros casos, estar\u00e1 en encontrar el delicado equilibrio entre ambos objetivos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por Gonzalo Ruiz D\u00edaz, Socio de Macroconsult Las cifras del mercado de telecomunicaciones revelan un crecimiento importante durante la \u00faltima d\u00e9cada. En el caso de internet, mientras en 2012 el 20% de familias accedieron a este servicio, hoy esta cifra llega a 65%. La mayor competencia producto del ingreso de nuevos actores, el cambio tecnol\u00f3gico&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Desarrollo de Internet: Tres Dilemas Regulatorios - Macroconsult<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/2021\/08\/20\/desarrollo-de-internet-tres-dilemas-regulatorios\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Desarrollo de Internet: Tres Dilemas Regulatorios - Macroconsult\" \/>\n<meta property=\"og:description\" content=\"Por Gonzalo Ruiz D\u00edaz, Socio de Macroconsult Las cifras del mercado de telecomunicaciones revelan un crecimiento importante durante la \u00faltima d\u00e9cada. En el caso de internet, mientras en 2012 el 20% de familias accedieron a este servicio, hoy esta cifra llega a 65%. La mayor competencia producto del ingreso de nuevos actores, el cambio tecnol\u00f3gico...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/2021\/08\/20\/desarrollo-de-internet-tres-dilemas-regulatorios\/\" \/>\n<meta property=\"og:site_name\" content=\"Macroconsult\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Macroconsult.SA\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-20T18:15:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/wp-content\/uploads\/sites\/5\/sites\/5\/2021\/08\/1453Formato-imagenes-destacadas-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Macroconsult\" \/>\n<meta name=\"twitter:site\" content=\"@Macroconsult\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/vm-web-03.grupomacro.pe\\\/macroconsult\\\/2021\\\/08\\\/20\\\/desarrollo-de-internet-tres-dilemas-regulatorios\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vm-web-03.grupomacro.pe\\\/macroconsult\\\/2021\\\/08\\\/20\\\/desarrollo-de-internet-tres-dilemas-regulatorios\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Desarrollo de Internet: Tres Dilemas Regulatorios\",\"datePublished\":\"2021-08-20T18:15:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/vm-web-03.grupomacro.pe\\\/macroconsult\\\/2021\\\/08\\\/20\\\/desarrollo-de-internet-tres-dilemas-regulatorios\\\/\"},\"wordCount\":531,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/vm-web-03.grupomacro.pe\\\/macroconsult\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/vm-web-03.grupomacro.pe\\\/macroconsult\\\/2021\\\/08\\\/20\\\/desarrollo-de-internet-tres-dilemas-regulatorios\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vm-web-03.grupomacro.pe\\\/macroconsult\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/sites\\\/5\\\/2021\\\/08\\\/1453Formato-imagenes-destacadas-2.png\",\"articleSection\":[\"Art\u00edculos\"],\"inLanguage\":\"es-PE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/vm-web-03.grupomacro.pe\\\/macroconsult\\\/2021\\\/08\\\/20\\\/desarrollo-de-internet-tres-dilemas-regulatorios\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/vm-web-03.grupomacro.pe\\\/macroconsult\\\/2021\\\/08\\\/20\\\/desarrollo-de-internet-tres-dilemas-regulatorios\\\/\",\"url\":\"https:\\\/\\\/vm-web-03.grupomacro.pe\\\/macroconsult\\\/2021\\\/08\\\/20\\\/desarrollo-de-internet-tres-dilemas-regulatorios\\\/\",\"name\":\"Desarrollo de Internet: Tres Dilemas Regulatorios - Macroconsult\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vm-web-03.grupomacro.pe\\\/macroconsult\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/vm-web-03.grupomacro.pe\\\/macroconsult\\\/2021\\\/08\\\/20\\\/desarrollo-de-internet-tres-dilemas-regulatorios\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/vm-web-03.grupomacro.pe\\\/macroconsult\\\/2021\\\/08\\\/20\\\/desarrollo-de-internet-tres-dilemas-regulatorios\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vm-web-03.grupomacro.pe\\\/macroconsult\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/sites\\\/5\\\/2021\\\/08\\\/1453Formato-imagenes-destacadas-2.png\",\"datePublished\":\"2021-08-20T18:15:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/vm-web-03.grupomacro.pe\\\/macroconsult\\\/2021\\\/08\\\/20\\\/desarrollo-de-internet-tres-dilemas-regulatorios\\\/#breadcrumb\"},\"inLanguage\":\"es-PE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/vm-web-03.grupomacro.pe\\\/macroconsult\\\/2021\\\/08\\\/20\\\/desarrollo-de-internet-tres-dilemas-regulatorios\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-PE\",\"@id\":\"https:\\\/\\\/vm-web-03.grupomacro.pe\\\/macroconsult\\\/2021\\\/08\\\/20\\\/desarrollo-de-internet-tres-dilemas-regulatorios\\\/#primaryimage\",\"url\":\"https:\\\/\\\/vm-web-03.grupomacro.pe\\\/macroconsult\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/sites\\\/5\\\/2021\\\/08\\\/1453Formato-imagenes-destacadas-2.png\",\"contentUrl\":\"https:\\\/\\\/vm-web-03.grupomacro.pe\\\/macroconsult\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/sites\\\/5\\\/2021\\\/08\\\/1453Formato-imagenes-destacadas-2.png\",\"width\":720,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/vm-web-03.grupomacro.pe\\\/macroconsult\\\/2021\\\/08\\\/20\\\/desarrollo-de-internet-tres-dilemas-regulatorios\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/vm-web-03.grupomacro.pe\\\/macroconsult\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Desarrollo de Internet: Tres Dilemas Regulatorios\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/vm-web-03.grupomacro.pe\\\/macroconsult\\\/#website\",\"url\":\"https:\\\/\\\/vm-web-03.grupomacro.pe\\\/macroconsult\\\/\",\"name\":\"Macro Consult\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/vm-web-03.grupomacro.pe\\\/macroconsult\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/vm-web-03.grupomacro.pe\\\/macroconsult\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-PE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/vm-web-03.grupomacro.pe\\\/macroconsult\\\/#organization\",\"name\":\"Macro Consult\",\"url\":\"https:\\\/\\\/vm-web-03.grupomacro.pe\\\/macroconsult\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-PE\",\"@id\":\"https:\\\/\\\/vm-web-03.grupomacro.pe\\\/macroconsult\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/vm-web-03.grupomacro.pe\\\/macroconsult\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2021\\\/01\\\/macro_consult_verde.png\",\"contentUrl\":\"https:\\\/\\\/vm-web-03.grupomacro.pe\\\/macroconsult\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2021\\\/01\\\/macro_consult_verde.png\",\"width\":211,\"height\":55,\"caption\":\"Macro Consult\"},\"image\":{\"@id\":\"https:\\\/\\\/vm-web-03.grupomacro.pe\\\/macroconsult\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Macroconsult.SA\",\"https:\\\/\\\/x.com\\\/Macroconsult\",\"https:\\\/\\\/www.instagram.com\\\/macroconsult.sa\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/macroconsult\\\/\"]},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\\\/\\\/vm-web-03.grupomacro.pe\\\/macroconsult\\\/author\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Desarrollo de Internet: Tres Dilemas Regulatorios - Macroconsult","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/2021\/08\/20\/desarrollo-de-internet-tres-dilemas-regulatorios\/","og_locale":"es_ES","og_type":"article","og_title":"Desarrollo de Internet: Tres Dilemas Regulatorios - Macroconsult","og_description":"Por Gonzalo Ruiz D\u00edaz, Socio de Macroconsult Las cifras del mercado de telecomunicaciones revelan un crecimiento importante durante la \u00faltima d\u00e9cada. En el caso de internet, mientras en 2012 el 20% de familias accedieron a este servicio, hoy esta cifra llega a 65%. La mayor competencia producto del ingreso de nuevos actores, el cambio tecnol\u00f3gico...","og_url":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/2021\/08\/20\/desarrollo-de-internet-tres-dilemas-regulatorios\/","og_site_name":"Macroconsult","article_publisher":"https:\/\/www.facebook.com\/Macroconsult.SA","article_published_time":"2021-08-20T18:15:17+00:00","og_image":[{"width":720,"height":1080,"url":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/wp-content\/uploads\/sites\/5\/sites\/5\/2021\/08\/1453Formato-imagenes-destacadas-2.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_creator":"@Macroconsult","twitter_site":"@Macroconsult","twitter_misc":{"Written by":"","Est. reading time":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/2021\/08\/20\/desarrollo-de-internet-tres-dilemas-regulatorios\/#article","isPartOf":{"@id":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/2021\/08\/20\/desarrollo-de-internet-tres-dilemas-regulatorios\/"},"author":{"name":"","@id":""},"headline":"Desarrollo de Internet: Tres Dilemas Regulatorios","datePublished":"2021-08-20T18:15:17+00:00","mainEntityOfPage":{"@id":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/2021\/08\/20\/desarrollo-de-internet-tres-dilemas-regulatorios\/"},"wordCount":531,"commentCount":0,"publisher":{"@id":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/#organization"},"image":{"@id":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/2021\/08\/20\/desarrollo-de-internet-tres-dilemas-regulatorios\/#primaryimage"},"thumbnailUrl":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/wp-content\/uploads\/sites\/5\/sites\/5\/2021\/08\/1453Formato-imagenes-destacadas-2.png","articleSection":["Art\u00edculos"],"inLanguage":"es-PE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/2021\/08\/20\/desarrollo-de-internet-tres-dilemas-regulatorios\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/2021\/08\/20\/desarrollo-de-internet-tres-dilemas-regulatorios\/","url":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/2021\/08\/20\/desarrollo-de-internet-tres-dilemas-regulatorios\/","name":"Desarrollo de Internet: Tres Dilemas Regulatorios - Macroconsult","isPartOf":{"@id":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/2021\/08\/20\/desarrollo-de-internet-tres-dilemas-regulatorios\/#primaryimage"},"image":{"@id":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/2021\/08\/20\/desarrollo-de-internet-tres-dilemas-regulatorios\/#primaryimage"},"thumbnailUrl":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/wp-content\/uploads\/sites\/5\/sites\/5\/2021\/08\/1453Formato-imagenes-destacadas-2.png","datePublished":"2021-08-20T18:15:17+00:00","breadcrumb":{"@id":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/2021\/08\/20\/desarrollo-de-internet-tres-dilemas-regulatorios\/#breadcrumb"},"inLanguage":"es-PE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/2021\/08\/20\/desarrollo-de-internet-tres-dilemas-regulatorios\/"]}]},{"@type":"ImageObject","inLanguage":"es-PE","@id":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/2021\/08\/20\/desarrollo-de-internet-tres-dilemas-regulatorios\/#primaryimage","url":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/wp-content\/uploads\/sites\/5\/sites\/5\/2021\/08\/1453Formato-imagenes-destacadas-2.png","contentUrl":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/wp-content\/uploads\/sites\/5\/sites\/5\/2021\/08\/1453Formato-imagenes-destacadas-2.png","width":720,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/2021\/08\/20\/desarrollo-de-internet-tres-dilemas-regulatorios\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/"},{"@type":"ListItem","position":2,"name":"Desarrollo de Internet: Tres Dilemas Regulatorios"}]},{"@type":"WebSite","@id":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/#website","url":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/","name":"Macro Consult","description":"","publisher":{"@id":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-PE"},{"@type":"Organization","@id":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/#organization","name":"Macro Consult","url":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/","logo":{"@type":"ImageObject","inLanguage":"es-PE","@id":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/#\/schema\/logo\/image\/","url":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/wp-content\/uploads\/sites\/5\/2021\/01\/macro_consult_verde.png","contentUrl":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/wp-content\/uploads\/sites\/5\/2021\/01\/macro_consult_verde.png","width":211,"height":55,"caption":"Macro Consult"},"image":{"@id":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Macroconsult.SA","https:\/\/x.com\/Macroconsult","https:\/\/www.instagram.com\/macroconsult.sa\/","https:\/\/www.linkedin.com\/company\/macroconsult\/"]},{"@type":"Person","@id":"","url":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/wp-json\/wp\/v2\/posts\/7084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/wp-json\/wp\/v2\/comments?post=7084"}],"version-history":[{"count":0,"href":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/wp-json\/wp\/v2\/posts\/7084\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/wp-json\/wp\/v2\/media\/7085"}],"wp:attachment":[{"href":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/wp-json\/wp\/v2\/media?parent=7084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/wp-json\/wp\/v2\/categories?post=7084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/wp-json\/wp\/v2\/tags?post=7084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}