{"id":10867,"date":"2023-05-10T13:13:13","date_gmt":"2023-05-10T18:13:13","guid":{"rendered":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/?p=10867"},"modified":"2023-05-10T13:13:13","modified_gmt":"2023-05-10T18:13:13","slug":"reemplazara-el-streaming-a-la-tv-de-paga","status":"publish","type":"post","link":"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/2023\/05\/10\/reemplazara-el-streaming-a-la-tv-de-paga\/","title":{"rendered":"\u00bfReemplazar\u00e1 el streaming a la TV de paga?"},"content":{"rendered":"<p><em>Gonzalo Ruiz Diaz, economista asociado de Macroconsult<\/em><\/p>\n<p>Seg\u00fan ERESTEL (2021), la proporci\u00f3n de hogares que utiliza TV de paga se ha venido reduciendo consistentemente, pasando de 48.0% en 2016 a 34.7% en 2021. Esta tendencia declinante se aprecia tanto a nivel urbano (en Lima, paso de 68.1% a 50.4%, en el mismo per\u00edodo) como rural (23.1% a 14%). En el mismo per\u00edodo, los hogares con internet que declaran haber accedido a contenidos v\u00eda <em>streaming<\/em> crecieron de manera significativa, pasando de 4.2% a 22.8%. Frente a este fen\u00f3meno, una hip\u00f3tesis razonable es que la TV de paga est\u00e1 siendo sustituida gradualmente por el servicio de <em>streaming<\/em>. De hecho, frente a la pregunta sobre el motivo por el cual se habr\u00eda decidido contratar el servicio de <em>streaming<\/em>, el 42.5% de estos hogares respondi\u00f3 que la raz\u00f3n de ello, es que \u00e9ste ofrece un mejor contenido que la TV de paga. El 57.5% restante mencion\u00f3 que dicha decisi\u00f3n obedece a las facilidades de acceso y uso de contenidos. Sin embargo, cabe la pregunta, sobre si esta tendencia continuar\u00e1 indefinidamente o tiene un l\u00edmite. En otras palabras: \u00bfes el fin la TV de paga?<\/p>\n<p>Para responder esa pregunta, es importante tener en cuenta las caracter\u00edsticas de los contenidos que se transmiten a trav\u00e9s de una u otra tecnolog\u00eda en el Per\u00fa. Si bien existen contenidos transmitidos por <em>streaming<\/em> y TV de paga que \u201ccompiten\u201d entre s\u00ed, como las pel\u00edculas, las series o documentales; existen otros de car\u00e1cter local, noticioso, deportivo o de entretenimiento, que al menos hasta hoy se vienen emitiendo principalmente a trav\u00e9s del TV de paga o de se\u00f1al abierta. El acceso a este \u00faltimo tipo de contenidos es altamente demandado y dif\u00edcil de sustituir. La ERESTEL muestra que los contenidos m\u00e1s valorados por los hogares son las pel\u00edculas o series, seguidos por noticieros y programas deportivos.<\/p>\n<p style=\"text-align: center;\"><strong>Acceso a Streaming versus TV de Paga<\/strong><\/p>\n<p><small>Fuente: ERESTEL (2021)<br \/>\n<\/small>Empresas creadoras de contenido (como HBO) o incluso empresas que ofrecen el servicio de TV de paga, conscientes de que, al menos por ahora, ambas tecnolog\u00edas guardan cierta complementariedad, han venido incursionando en el mundo del <em>streaming. <\/em>Detr\u00e1s de ello existir\u00eda una estrategia de \u201csegmentaci\u00f3n\u201d que buscar\u00eda no replicar los mismos contenidos en las diversas plataformas, sino diferenciarlos. No es casual que ERESTEL (2021) muestre que el porcentaje de hogares con acceso a ambos servicios pas\u00f3 de 3.4% en 2016 a 13.9% en 2021.<\/p>\n<p>Por otro lado, en el caso de las empresas proveedoras de servicios de internet, la aparici\u00f3n del <em>streaming<\/em> ha ofrecido una oportunidad \u00fanica de agregar valor a su oferta comercial como producto individual o de manera empaquetada (con servicios m\u00f3viles, telefon\u00eda o TV de paga). Si bien el crecimiento del internet de banda ancha es a\u00fan lento y persisten brechas importantes a nivel residencial, sobre todo en zonas rurales, tambi\u00e9n es cierto que una fuente importante de este crecimiento viene dado por las propias empresas de cable regionales. Esto sumado a la penetraci\u00f3n cada vez mayor de smart TV en los hogares, hace que los costos de cambio desde una plataforma de servicios a otra, se est\u00e9 reduciendo de manera significativa.<\/p>\n<p>En s\u00edntesis, si bien es probable que la tendencia decreciente de la TV de paga y crecimiento del <em>streaming<\/em> continue, en el largo plazo, el futuro (o supervivencia) de estas industrias depender\u00e1 en definitiva del car\u00e1cter \u201c\u00fanico\u201d del contenido, que \u00e9stas est\u00e9n en capacidad de ofrecer a su p\u00fablico.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gonzalo Ruiz Diaz, economista asociado de Macroconsult Seg\u00fan ERESTEL (2021), la proporci\u00f3n de hogares que utiliza TV de paga se ha venido reduciendo consistentemente, pasando de 48.0% en 2016 a 34.7% en 2021. Esta tendencia declinante se aprecia tanto a nivel urbano (en Lima, paso de 68.1% a 50.4%, en el mismo per\u00edodo) como rural&#8230;<\/p>\n","protected":false},"author":1,"featured_media":10869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-10867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfReemplazar\u00e1 el streaming a la TV de paga? - Macroconsult<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vm-web-03.grupomacro.pe\/macroconsult\/2023\/05\/10\/reemplazara-el-streaming-a-la-tv-de-paga\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfReemplazar\u00e1 el streaming a la TV de paga? - Macroconsult\" \/>\n<meta property=\"og:description\" content=\"Gonzalo Ruiz Diaz, economista asociado de Macroconsult Seg\u00fan ERESTEL (2021), la proporci\u00f3n de hogares que utiliza TV de paga se ha venido reduciendo consistentemente, pasando de 48.0% en 2016 a 34.7% en 2021. 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